Reed Hastings is No Steve Jobs

Reed Hastings is No Steve Jobs

Only a few weeks after proudly announcing their new brand, Qwikster, Netflix, again, very publicly announced they had made a mistake. Apparently Reed Hastings has seen the foolishness of his decision and decided to go back to doing the thing they should have done all along – keep Netflix as a single entity:

“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password… in other words, no Qwikster.”

Hallelujah. Praise Jesus. Can I get an Amen?

While I think it’s great that Netflix came to their collective senses, I feel like this may have put the final nail in Hastings’ coffin. How much more will the board take before they tire of these Romper Room-like CEO brand adventures?

With Steve Jobs still fresh on my mind, this got me thinking about how you’d never see this kind of public meltdown from Apple. Even their most colossal missteps were handled with more grace and sure-footedness than this Qwikster debacle. So while we all continue to wax poetic about Steve’s achievements and what they’ve meant to our everyday lives, let’s not forget the way that he so perfectly guided and led Apple to avoid catastrophes like this latest from Netflix. Don’t get me wrong – it’s not  fair to compare Hastings to Jobs or hold him to the same standards. Not even a little bit. Steve was a once-in-a-lifetime genius. Hastings is, well, probably not long for the Netflix world I would think. My guess is ouster comes before the holidays.

What do you think of all this Qwikster, no Qwikster stuff? I’d love to get your comments below.

  • Missy Johnson

    I’m still irritated about the 60% price increase, or whatever the percentage is. I’m thisclose to switching to blockbuster’s deal. They just need to implement streaming.