Converse Embraces Their Rock N’ Roll Status

Converse Embraces Their Rock N’ Roll Status

Converse All-Stars have long been the footwear of choice for rockers of all genres, ages and styles. From the Ramones to Joan Jett to Billie Joe Armstrong to Slash, Converse have dominated the rock n’ roll uniform for decades. In fact, in full disclosure, I own about 10 different pairs of “Chucks” in various styles and colors and wear them just about every day. To me, the word “iconic” doesn’t begin to do this brand justice.

Today, I saw that Converse is giving back to the music community that’s been so good to them by opening a recording studio in Brooklyn, NY that caters to up-and-coming talent. The best part for bands? If you’re selected you get recording time free of charge. You also get Converse’s considerable promotional muscle working to help you find a larger audience for your work.

As Converse’s CMO, Geoff Cottrill, says “we are absolutely in the business of selling footwear and apparel. This is an opportunity for us to say thank you to lots of people who are already wearing our footwear and apparel.”

Obviously, Converse is spending a significant amount of money to fund this studio in the hopes that the investment keeps them relevant in the hearts and minds of rockers throughout the world. Is it a good plan? I think so. Rock n’ roll has arguably kept this brand hip and timeless in a way that few others have been able to pull off. This project allows Converse to talk about the support they offer to the music community, while hopefully capitalizing on the goodwill and hype of the social media community.

What do you think? Is this a quick ploy by Converse or a real chance for struggling musicians to get their music heard in a way not possible before? I’d love to get your comments below.