Over-Sanitizing Your Content

Over-Sanitizing Your Content

Creating original content for your business is a great thing, but you’re not doing yourself any favors if you’re constantly scrubbing out all the dirt, bite and passion from your blog posts, tweets and videos. Sometimes getting a little grimy is good thing.

I speak with businesses every week that say they want to make their corporate communication channels compelling and engaging to their users, yet when it comes time to pull the trigger, they trim and cut out all the meat that made the content worth publishing in the first place.

Recently, Chris Brogan posted an article on his site about agencies discontinuing their blogs due to lack of engagement and readership. He believes, like I do, that if no one is reading your blog, it’s probably because it’s boring.

Businesses take risks every day. Some of them pay off and some don’t. Content creation is an investment – one that I believe is not only worthwhile, but essential to your business. If you’re going to spend the money and human capital to make a go of it, have the courage to push boundaries. Be bold. Speak your mind. Take a position on issues relevant to your industry. That’s what your users want to see and it’s what will help you build a passionate community around your offerings.

What do you think? Do you agree that we shouldn’t over-sanitize our corporate content, or is there more at play here? I’d love to get your comments below.