Tag Archives: BlogWorld

BlogWorld New York vs. Las Vegas

3 Jun

BlogWorld New York vs. Las Vegas

Since I returned from New York last week people have been asking me how BlogWorld compared to previous years in Las Vegas. I knew it felt different from the first day I set foot into the Javits Center. I couldn’t put my finger on it until just the other day. It all comes down to jeans and Chuck Taylors.

Do Not Answer the Phone

2 Jun

Do Not Answer the Phone

This time last week I was in New York attending Blogworld Expo. On the morning of Wednesday, May 25th, I got a call from a skincare company telling me I had won a $300 prize. Apparently the night before at the Opening Night BlogWorld party I had signed up for a drawing with this company and they were calling to notify me that I had “won.” The woman that called told me that I had won a $300 gift certificate towards any one of their services. She tried to get me to commit to an appointment either in New York that week or at a location closer to my home upon my return to Santa Barbara. I explained to her that I was busy at a conference and that I would contact them when I returned to Santa Barbara if I was interested in getting more details from them.

Since that phone call, they have called me 13 more times in the last seven days. They call morning and night, and even called multiple times over the Memorial Day Holiday weekend. While I may have been mildly curious about my “prize” initially, it’s clear that this is sales-sy, spammy operation of the highest order. Incidentally, a quick Google search revealed that everyone who enters their “contests” wins a $300 “prize.”

The reason I’m writing about them today is because I’m shocked by two factors in this whole scenario. First, who from the BlogWorld organization invited them to their opening night event? Did anyone from BWENY vet them? Did they give them any guidelines about contacting, scratch that, harassing attendees? I get that they are trying to sell their products and services, but calling someone 13 times within a seven day period is unbelievable. BlogWorld owes it to its attendees to vet the types of vendors they invite to their official events.

The second piece of this puzzle that is so fascinating is that this skincare company clearly doesn’t understand the audience they are harassing. BlogWorld attendees are some of the most connected and talkative people in the world. If we don’t like something, we write about it, Tweet it, Facebook it and rant about it on YouTube. Granted, I’m being somewhat kind to them by not disclosing their company name, but I suspect I’m not the only attendee getting barraged with calls. Sooner or later they’re going to piss off someone that isn’t so kind and that person will bury their business in the blogosphere.

It’s amazing to me how misaligned a businesses goals can be. Clearly someone at this skincare company knew how important it was to get in front of a passionate community of influencers and new media types, yet they didn’t stop to think about the backlash that could occur from tormenting that same group with unwanted phone calls.

When all is said and done, I take responsibility for giving this vendor my contact information. That’s on me. I do blame BlogWorld for inviting a company that has such a well-known track record of below-board marketing practices to their official party. I’m sure this company paid handsomely for the privilege, but that’s no excuse. BlogWorld owes its attendees more.

BlogWorld New York

20 May

BlogWorld New York

On Monday I’m heading to New York for BlogWorld – the first since they bailed out of Vegas and decided to split the coasts in New York and Los Angeles. I’m curious to see how that changes the dynamic of the event. One of my favorite parts of BlogWorld in years past is that it didn’t feel so sales-sy like other events held in NYC. Instead, there was a genuine sense of community and connection inclusive of bloggers, podcasters and photographers. Will this event keep that same feel? I hope so.

I get in Monday evening and I’m there until Friday. I’m there representing eBay Partner Network and I’m looking forward to meeting some of our existing publishers. I’m also hoping to get a sense of the perception of ePN in the marketplace and what we can do to make it easier for content creators to work with us. Of course, I’m also excited to see old friends, enjoy some great food and a few cocktails.

If you’ll be in New York next week I hope you’ll track me down. Send me a message on Facebook or Tweet me. Safe travels to New York!