Tag Archives: #bwela

The Growing Impact of Online Video

14 Dec

Several weeks back I was interviewed by my old friend, Mark Yoshimoto Nemcoff, at BlogWorld Los Angeles about eBay’s increased adoption of video in their communications strategy. And while I can’t comment on the larger eBay philosophy, I can say that in my role at eBay Partner Network, we’ve worked really hard to make video content a priority in our comms plan for the last year and a half. While this video obviously speaks to my work with eBay, I think the fundamental principles discussed here are important for every company to think about.

Are you using video in your marketing strategy? Why not? Does the cost seems prohibitive? Do you think it’s too much work? If your business is using video, what made you take that leap? How has it changed your relationship with your customers? I’d love to get your thoughts in the comments below.

A Look Back at BlogWorld Los Angeles

10 Nov

A Look Back at BlogWorld Los Angeles

Last week I attended BlogWorld Los Angeles in my capacity as Evangelist / Community Manager / Blog  Lead at eBay Partner Network. BlogWorld is always one of my favorite events each year because of the swell of creativity and passion that overflows from each attendee. In addition to meeting lots of new people, it’s always great to connect with old friends and reminisce about the old days of podcasting and the infancy of blogging. This year showcased the continuing maturity of the social media and online content space. Brands continue to take notice and choose to be part of the conversations on a very social level.

I put together this video recap as part of the latest season of ePN TV. Take a look:

You can read more about my experience over at the eBay Partner Network Blog.