Tag Archives: ePN TV

SEO Best Practices: Content and Link Auditing

17 Jul

SEO Best Practices: Content and Link Auditing

As a content creator I understand firsthand how easy it can be to lose yourself in the afterglow of impactful blog posts or well-produced video segments. I’ve often said that content is king and that should be enough to distinguish yourself from the pack. The unfortunate reality is that we have to give more than a passing thought to SEO and how search engines perceive our website. Since Google released their Panda and Penguin updates, they’ve turned the online world on its ear.

Recently I produced a video for eBay Partner Network’s ePN TV about the importance of content and link auditing on your website and the types of things that marketers needs to pay attention to.

In terms of qualifications, you don’t get any better than my friend, Jordan Koene, at eBay. He understands SEO on a level that most of us can’t comprehend. The good news is that he’s a very generous soul that doesn’t mind sharing his vast wealth of knowledge.

I’m curious to know how Panda and Penguin have affected your website or blog over the last several months? Have you been able to avoid getting clobbered in search rankings? I’d love to hear what you’ve done to address these updates in the comments below.

A Look Back at BlogWorld Los Angeles

10 Nov

A Look Back at BlogWorld Los Angeles

Last week I attended BlogWorld Los Angeles in my capacity as Evangelist / Community Manager / Blog  Lead at eBay Partner Network. BlogWorld is always one of my favorite events each year because of the swell of creativity and passion that overflows from each attendee. In addition to meeting lots of new people, it’s always great to connect with old friends and reminisce about the old days of podcasting and the infancy of blogging. This year showcased the continuing maturity of the social media and online content space. Brands continue to take notice and choose to be part of the conversations on a very social level.

I put together this video recap as part of the latest season of ePN TV. Take a look:

You can read more about my experience over at the eBay Partner Network Blog.