Tag Archives: search

Search and Social Media Behavior is Changing

20 Jan

Search and Social Media Behavior is Changing

This video was originally posted over on MediaTrust’s Blog, but I thought it had some great information so I wanted to share it here as well.

As marketers we talk a lot about best practices and what we can be doing better – especially in areas of search and social media. Sometimes though, it’s not about what WE are doing, but more about what our CUSTOMERS are doing.

In this episode of Relevantly Speaking we’re taking a look at how users behavior is changing in how they use social media. The creation of personal content is actually down from a year ago. Instead, people seem to be using platforms like Twitter and Facebook to link to professionally produced content. How does that shift the way brands promote themselves?

Additionally, there is some interesting data about how users approach search. Does your average user understand the difference between natural and paid search? Will they click on one result over another? How does video factor into all of this?

If we can better understand how customers find and share information, we are arguably in a better position to enhance what we put out into the world so that it has a better chance of reaching the right audience.

What do you think? Has your use of search and social media changed in the last year? Does it change the way you approach your marketing efforts?