Tag Archives: spam

Keep Your Signs Off My Lawn

26 Jan

Keep Your Signs Off My Lawn

With online communities sprouting up everyday, there really isn’t time to develop rulebooks for how to behave. However, there is some unspoken etiquette when using sites like Twitter or Facebook.

One of the things that really annoys me is when people thank me for following them and then post a link to their website in my Twitter stream. To me, this is akin to coming to my house and sticking a lawn sign for your business in my yard because I visited your store one time. If I’ve followed you on Twitter it’s because I saw some value in what you were doing and wanted to know more. The quickest way to get me to unfollow you is to start spamming me with the hard sell of your business. Instead, try engaging with me in a real way. Comment on something I’ve tweeted recently or ask me a question. Do something that shows me that you’re interested in a conversation, not a one-way broadcast.

While we’re on the subject of spammy stuff – please stop with the automatic direct messages every time you get a new follower. Again, if I’ve followed you it’s because I see something of value in your content. Nothing devalues that more than a generic form letter DM (direct message) that pushes your website on me.

I know that lots of you are small business owners and you’re trying to figure out how to use digital marketing in a meaningful way. There are a lot of people setting bad examples out there and it can be tough to know which approach you should take when trying to build your social community. A good rule of them to follow is less is more. Don’t try so hard to sell. Instead, get involved in the conversation and become an active member in the community. Focus on building the relationship and the rest will fall into place.

What are some of the things on Twitter or Facebook that annoy you?